A DIFFERENT LOOK
Documentaries about people and their worlds
A coproduction with SCHNITTSTELLE KÖLN
A production of WDR and NDR
This is the story of people who are fighting for a different way to deal with food. Farmers, supermarket executives, cooks, design students and completely normal households: all at their points in the production chain, in the course of which over half the food is still being thrown away. They are fighting for a new appreciation of food, an appreciation that, piece by piece, has gone by the wayside in recent years. Their examples raise the question: Why is it so difficult to counteract this waste of food? We analyze each point of the production chain, why throwing away even pays off from a purely business management point of view, yet poses a catastrophe for the environment and for feeding the world. And what kinds of approaches toward solutions make sense. The commentary pursues the basic issue: If politics and society have already formulated the clear-cut goal to stop food waste, then why is it so hard to make this goal a reality? At the end of the film the insight should arise that the situation deals with a ‘task of the century’, a state of affairs that can only be brought to a halt in our system of doing business when economic pressure is built up in the direction of waste prevention.